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The What, How, and Why of Social Media Marketing (For Tradies)

Posted by NextMinute on Jun 28, 2019 8:04:54 AM

What is social media marketing?

Social media marketing (SMM) is using various social media platforms (Facebook, Instagram, LinkedIn etc.) to promote your business, attract new customers and maintain a relationship with existing customers.

Remember, social media marketing is way more than just selling. People generally check their social media profiles to see what their family and mates are up to, and of course, a little bit of entertainment. 

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Topics: Marketing, Advertising

The What, How, and Why of Referrals

Posted by NextMinute on Jun 10, 2019 11:08:00 AM

What is a referral?

A referral is an act of sending a potential customer to a business that is qualified to deal with their problem.

Your current or past customers can refer your business to their mates or business contacts and bring you more customers.

John Jantsch, the author of Duct Tape Selling, says "The sale is not complete until the customer is so happy that he or she confidently makes referrals."  Well, we can all agree on that.


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Topics: Marketing, Small Business, Advertising

5 Simple Ways to Sell More to Existing Customers

Posted by NextMinute on May 30, 2019 8:36:07 AM

It's true that new business brings you more money, but that doesn't mean you should shy away from your existing customers. 

According to research, it's easier to sell to an existing customer compared to selling to new ones. In fact, the probability of selling to an existing customer is 60-70%.

Although you should continue on-boarding new customers, you should always remember that existing customers can be more lucrative.

Here are the 5 strategies to target existing customers:

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Topics: Marketing, Customers, Small Business, Advertising

5 Marketing Methods Tradies Should Be Aware Of (2019)

Posted by NextMinute on May 20, 2019 11:08:06 PM

The internet is filled with articles on how to market your business. Unfortunately, almost none of them are tailored for trade businesses. No worries mate, NextMinute has got your back.

In this article, we'll discuss some marketing methods every tradie should be aware of. We have excluded Google Adwords, because you probably know more about it than we do - seriously.

Having said that, let's dig into the some marketing tips that will keep the cash coming.

Here are the 5 marketing methods you should be aware of in 2019:


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Topics: Marketing, Customers, Advertising

4 smart ways to advertise your business locally

Posted by NextMinute on Apr 1, 2019 4:23:37 PM

"I need to build a house in Sydney. Let me travel to Poland and get the best tradies," said no customer ever. If you run a trade business, a majority of your customers will be local - probably all of them.

Success depends on your ability to promote your skills in your neighbourhood because that, for the most part, is who you'll be servicing.

Here are the 4 ways to advertise your business locally:

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Topics: Marketing, Advertising

Why Your Customers Choose (or Reject) You

Posted by NextMinute on Mar 11, 2019 9:34:24 AM

Ever wondered why your competitor got the project that you could have done way better?

Running a trade business can be exhausting sometimes and it's likely that you don't have time to read books on consumer behaviour and psychology.

However, it's necessary that you understand what makes your customers tick - why they buy (or don't buy) from you.

Let's understand the 5 most important factors that can drive customers towards (or away from) you.

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Topics: Marketing, Customers

Tradies - How To Show Off Your Best Work?

Posted by NextMinute on Feb 20, 2019 5:30:00 PM

When it comes to promoting your trade business, are you doing what every other tradie is doing?

Of course, word-of-mouth, a well designed website, and social media marketing are good.  But we're about to walk the extra mile, mate!How to show off all the hard work you put into your projects day-in, day-out?

The answer is "case studies".

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Topics: Marketing, Customers, Small Business

4 Foolproof Marketing Tips For Tradies (2019)

Posted by NextMinute on Feb 5, 2019 5:01:01 PM

Most people are certain that they know these two things: how to beat someone in boxing and how to market their business.

But you only realise your strengths and weaknesses once you’re in the ring.

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Topics: Marketing, Customers

Does Your Business Stand Out? (How to Beat the Competition)

Posted by NextMinute on Jan 31, 2019 2:33:41 PM


In a competitive marketplace where there is an abundance of trade companies for customers to sift through and choose from,  standing out in a crowd can be a difficult task to broach.

If you want your business to do well, you want to get new customers both organically and through generated leads, and be good at this.  As a start point it’s important to take a little time to figure out what your point of difference is.

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Topics: Marketing, Job Management